Congressman Jamaal Bowman
As the Deputy Communications Director for Congressman Jamaal Bowman, Emma spearheaded rebranding for the Congressman, overhauling the logo, colors, graphics, and more to align with his persona and messaging strategy. She also cultivated partnerships with creators on TikTok, particularly Gen Z influencers, fostering collaborations that amplified the Congressman's vision. In her role she optimized the Congressman's social media pages and other creative content while successfully growing TikTok to nearly 250,000, Instagram to over 45,000, and doubling his Twitter following within a year.